Month: July 2018

For the second year in a row, jewelry tops the list of Valentine’s Day gifts, according to an annual survey released by the National Retail Federation. U.S. consumers are expected to spend $4.7 billion for jewelry-related items on Cupid’s favorite holiday, up 9.3% compared to 2017.

Jewelry is not only the most popular category in 2018 — outperforming an “evening out” ($3.7 billion), flowers ($2.0 billion) and clothing ($1.9 billion) — but it is also the fastest growing.

The “evening out” category is down 2% from 2017 and 17.6% from 2016. Flowers and clothing were both flat, compared to 2017.

Rounding out the most popular Valentine’s Day gifts for 2018 are candy ($1.8 billion), gift cards/gift certificates ($1.5 billion) and greeting cards ($894 million).

The NRF reports that overall spending on Valentine’s Day gifts will reach a near-record $19.6 billion in 2018, narrowly missing the high-water mark of $19.7 billion in 2016. Valentine spending in 2017 was $18.2 billion, according to the NRF.

Jewelry will be the gift of choice for 19% of Valentine’s Day consumers in 2018, the exact percentage tallied in 2017. This compares to an “evening out” (to be gifted by 36%), flowers (17%), clothing (17%), candy (55%), gift cards/gift certificates (15%) and greeting cards (46%).

The average amount spent on Valentine’s Day gifts in 2018 is expected to creep up to $143.56 from last year’s $136.57. That’s an increase of 5.1%.

Valentine gift-givers will spend an average of $88.98 on their significant other/spouse ($12.1 billion), $25.29 on other family members, such as children or parents ($3.5 billion), $7.26 on children’s classmates/teachers ($991 million), $7.19 on friends ($982 million), $5.50 on pets ($751 million) and $4.79 on co-workers ($654 million).

The overall observance of Valentine’s Day will go up a tick in 2018. Exactly 55% of respondents said they will celebrate on February 14, up 1 percentage point compared to 2017, but down from 63.4% in 2007.

The NRF’s 2018 Valentine’s Day spending survey was designed to gauge consumer behavior and shopping trends related to Valentine’s Day. The survey was conducted for NRF by Prosper Insights & Analytics. The poll of 7,277 consumers was conducted from January 3-10, 2018, and has a margin of error of plus or minus 1.1 percentage points.

Credit: Image by BigStockPhoto.com.

A United Airlines pilot traveled 2,500 miles to hand-deliver a bridal set to a traveler who had lost her precious cargo while hurrying aboard a flight in New Jersey. Not only did the pilot “go the extra mile” to deliver the jewelry, but he also included a heartwarming personalized note.

The viral story took an incredible turn when it was later revealed that the traveler was Brit Morin, the founder and CEO of Brit + Co, the lifestyle media company that boasts 130 million users.

On Twitter, Morin wrote: “I lost my wedding/engagement rings last week somewhere between New York and Jackson Hole. A @United gate agent found it, put it in a safe, and then gave it to a pilot to HAND-DELIVER it back to me in SF. I have a newfound faith in humanity and airlines. Thanks United.”

Morin outlined the details of her incredible story at Brit’s Blog, a popular feature at Brit.co.

Morin is a frequent guest on ABC’s Good Morning America. While in New York shooting a segment for GMA on February 8, Morin had taken off her rings, explaining, “I always do this — it feels odd having a giant camera zoomed in on my ring when I’m working with my hands on set.”

After the GMA appearance, Morin was scheduled to meet her family in Jackson Hole, Wyo., for a ski vacation. The GMA segment ran late and Morin found herself rushing to make a flight at nearby Newark International Airport.

She packed her rings in a carry-on bag and made it to the gate just in time.

But, since she had gotten there later than all the other passengers, there was no overhead storage available. She quickly transferred her rings to a small toiletry bag and jammed it inside her purse. The larger carry-on bag was tagged and sent below.

Imagine Morin’s horror when she got to her final destination in Jackson Hole and realized that the engagement ring and wedding band were gone.

“Panicked, I searched all of my bags — my toiletry bag, my purse, and my suitcase — at least a dozen times, beginning to fear that the worst may have happened,” she wrote. “It must have fallen out somewhere during the suitcase transfer. I must not have zipped my toiletry bag all the way. Oh, dear god, how was I going to tell my husband? (The bigger irony? We got married in Jackson Hole nearly seven years ago, and now here we were back in a town that symbolizes our eternal love and I had no physical symbol of that love on my finger.)”

Fearing that she may never see her rings again, Morin went on the United Airlines website and filed a lost-items claim.

Meanwhile, back in New Jersey, a United Airlines gate agent had found the rings on the jet bridge. She immediately put them in a safe pending the identity of the owner.

When she learned that the owner had come forward, the agent handed the rings to United Airlines pilot Captain Jim Moorey, who was happy to ferry the rings 2,500 miles to San Francisco, where Morin lives with her family.

On February 15, Moorey hand-delivered the rings to Morin, along with a personal note that read, “From day to day, I take pride in getting passengers from point A to point B safely and on time. Today, I’m happy to be able to be part of a team focused on making just one individual happy.”

“I was ELATED,” wrote Morin. “I expected them to shoot me over a FedEx or UPS tracking number, but instead they informed me they would be HAND-DELIVERING them back to me. I couldn’t believe it.”

Credits: Ring photo, Brit Morin photo via Twitter.com/brit/; Aircraft photo by United Airlines.